We make things work

Late Spark transforms modern businesses through intelligent automation, AI systems, and data-driven strategy.
We design custom workflows that eliminate friction, boost efficiency, and let bold ideas scale faster.

Solutions start with a good conversation.

Book your free meeting with our experts.

Problems We Solve

We help businesses stop wasting time on repetitive tasks and disconnected tools. Through automation and API integrations, we build smarter, faster workflows.

We Make Things Work

Repetitive, Manual Work That Slows You Down
Resolved with: Automation (AI or no-AI)

Every day, your team wastes valuable hours on repetitive tasks that add no strategic value but still consume human resources. These routine operations slow down your business, increase the risk of errors, and keep your team from focusing on what truly matters. We eliminate that burden through smart automation, with or without AI — so your workflows run faster, cleaner, and hands-free.

Disconnected tools that don’t work together

🔸 Team members manually update tasks or project statusesDelays happen because no one marked a task as complete. Or worse, different tools show different progress. We automate task status updates and system syncing, so your team always stays aligned and on track.

What this looks like in practice:🔸 Your CRM, email, calendar, and invoicing aren’t connected
You enter customer data in a CRM, send email from another platform, invoice from a third, and track meetings in a fourth. This lack of connection leads to chaos—missed tasks, missed deadlines, and a complete lack of the big picture.🔸 You update the same information in multiple places
A new customer signs up and you manually copy their data into three different systems – CRM, accounting and Excel. This not only wastes time, but also increases the risk of errors.🔸 Customer data gets lost between forms, spreadsheets and platforms
Forms are filled out, but they don’t automatically update your database. Conversation notes are left in someone’s inbox. Your team is constantly asking: “Where is this file?” or “Did anyone respond to this customer?”🔸 You don’t have a complete view of your business’s activities
Because your systems are disconnected, decision-making is fragmented. There is no single place to see your entire process – from customers and tasks to revenue and statuses.

What we do:We build direct API connections that synchronize your tools into one seamless process
Through reliable and secure API integrations, we connect the platforms you already use – so that they work together, not against each other. Updates in one system are automatically reflected in the others. Data is transferred cleanly and in real time.

When structure replaces chaos, results become predictable and scalable.

🔸 We don’t just fix disjointed tools – we design unifying systems that work together by default.
🔸 Every automation we build is based on: clear purpose, clear flow, and clear results.
🔸 Behind every robust system is a strong architecture, not fragmented logic.

We believe that sustainable productivity comes from systems
that are aligned, purposeful,and built to last.

How It Works

Every project starts with understanding. For us, working together is not just a service –
it’s a partnership. We have a proven process that makes everything easy and predictable:
clear steps, good pace, and results that bring value.

🔸 Step 1: Upgrade AssessmentDetailed analysis of the current state – what works, what doesn’t and where there is potential and current goals. We assess processes, systems and weak points. The focus is on what can help you improve your efficiency and results.🔸 Step 2: Strategy and PlanningWe prepare a personalized plan tailored to your goals, resources and dynamics. Based on the analysis, we build a structured solution – with clear stages, priorities and adaptive development scenarios.🔸 Step 3: ImplementationWe build and automate working solutions that integrate seamlessly with what you already use. You focus on your business – we take care of the implementation: automations, connections between systems and logic that saves time and effort.🔸 Step 4: Support and OptimizationWe monitor how the solutions work in a real environment and optimize according to the results. The project does not end with the implementation. We provide support, performance analysis, and adaptation to ensure sustainable growth.

Let’s Talk About Your Project

Book a free consultation and we'll show you how automation,
AI and strategic logic can transform the way your business operates, grows and profits.

Smart Services

In today’s business world, time and efficiency are the most valuable resources. We create solutions that eliminate manual work and connect your systems through automation and API integrations. We work strategically, without unnecessary complexity – only what you need to grow faster and smarter. Your processes shouldn’t slow you down. They can be connected, automated and arranged so that everything happens with minimal effort.

Intelligent solutions designed for growth and sustainability.At Late Spark, we build digital solutions that transform the way businesses work – faster, more structured and with less human intervention.🔸 We develop mobile applications that optimize processes, improve customer service and make your services more accessible and convenient.🔸 We analyze real business data and turn information into strategic conclusions, enabling more accurate decisions and better resource management.🔸 We create AI agents and automations that do repetitive work for you quickly, accurately and without errors.With us, you don't just digitize – you build a smarter, more flexible and scalable structure that is ready for the future.

API Integrations

The connections that drive your business🔸 Every modern company uses different software – CRM, email marketing, online store, ERP system, spreadsheets, chat platforms. But when they are not connected, work stops being smooth. Errors occur. Data is lost. The team spends time on things that should happen on their own.🔸 We create custom API integrations that connect your systems so that they work as a whole. We don’t use templates. Each solution is created according to your real processes, habits and needs.🔸 The result? You see a complete picture of your business. There is no duplication, no copying of information from one system to another. Everything runs automatically – and most importantly – reliably. Instead of controlling the software, it starts working for you.🔸 API integration is not just a “connection between two software”. It is the backbone of a smarter, more connected and scalable business.

Automations

🔸 Freedom from repetitionEvery business has repetitive tasks. Orders. Replies. Emails. Reports. Confirmations. And the more the business grows, the more time the routine starts to eat up.We create automations that take the burden of manual work. No matter whether you use spreadsheets, forms, chats, web platforms or CRM – we automate the flow so that the important things happen effortlessly.🔸 We offer two approachesClassic automation – through scripts, tools and logic. And automation with artificial intelligence – when you want the process not only to be executed, but also to “understand” what to do.We can build a system that responds to customer inquiries, generates offers, organizes information, composes texts and notifies your team in real time. All this – without opening a single tab.Automation is not a luxury. It is a tool for stable growth and better quality of work – without increasing your team and costs. Free up your time, focus on the strategic – the system we have created for you will do the rest.

Technologies

🔸 Technologies behind efficiencyThe right tools are at the heart of every good solution. We choose technologies not because of trends, but because of proven reliability, stability and the ability to customize. We work with a flexible but precise technology stack that allows us to build automations and integrations adapted to the real needs of your business.🔸 Integrations and API connectivityWe connect systems and platforms via REST API, webhooks and specialized SDK libraries. We use tools like Postman, requests, httpx, and set up secure communication connections between solutions like Stripe, Notion, Google Workspace, Airtable, Telegram and dozens of others.
The goal is one - to ensure a continuous flow of information, without manual intervention, without data loss.🔸 Automations and process logicWe automate repeatable actions through a flexible combination of Python scripts, visual tools (Make, Zapier) and custom logic. We create structures of events, conditions and actions that optimize your daily work. For more complex cases, we use a backend architecture with FastAPI or Flask for better scalability.🔸 Artificial Intelligence ImplementationWe integrate AI where it adds real value – not for effect, but for efficiency. We use OpenAI (incl. ChatGPT), Google AI and other language models to create dynamic content, summaries, customer responses and automatic actions. We implement solutions with attention to control, security and practical applicability.🔸 Data, tables and reportingWe work with Google Sheets API, Excel, pandas and Airtable for processing, synchronization and automatic generation of reports. We create workflows in which data “flows” automatically – from forms to reports, from queries to visualized results.🔸 Bots and communication automationWe create Telegram and WhatsApp bots using their APIs that can communicate bidirectionally with customers and systems, collect requests, notify teams or perform specific actions. Everything is built with clarity, stability and ease of use in mind.

Supporting technologies

🔸 Backend and scripting languagesPython – the main language for automation, scraping, API integrations and AI-based agents.
JavaScript (Node.js) – used to build servers and real-time functionalities in web apps.
Shell / Bash – lightweight scripts for automating processes on the server or locally.🔸 API & IntegrationsREST API – the standard way to connect two systems (e.g. ERP with an online store).
GraphQL – a more flexible alternative API standard used by more modern platforms like Shopify.
Webhooks – real-time notifications when something happens in another system (new customer, new request, etc.).
Postman – a tool for testing and documenting API requests.
n8n – an open-source tool for visual automation and API connections.
Zapier / Make (Integromat) – no-code platforms for connecting SaaS services, suitable for MVPs and small customers.🔸 Artificial Intelligence and AutomationOpenAI API (ChatGPT, GPT-4) – for automatic text generation, analysis, summaries and automatic responses.
LangChain / LlamaIndex – tools for building more complex AI agents on language models.
Pandas / Numpy – libraries for data analysis and processing in Python.
RPA (Robotic Process Automation) – automation of actions in the application interface, used in corporate environments.
Whisper API – for automatic speech recognition and transcription of audio/video.🔸 ERP, CRM and Back Office systemsBG ERP – a popular Bulgarian ERP solution with integration and automation capabilities.
Ciela ERP – another widespread system in Bulgaria, suitable for small and medium-sized businesses.
Microinvest – often used in retail outlets and restaurants; possible integration with POS.
Odoo – a modular ERP solution with open source and an active international community.
HubSpot CRM – lightweight and popular CRM solution with a free plan and rich API support.
Zoho CRM – CRM platform with many options for small businesses, easy to automate.

Our approachWe build systems that don't just "work". They remain stable, predictable and upgradeable. This means careful selection of technologies that have been proven over time and tested in real business environments.

Case Studies / Selected Projects

Real automation and integration solutions are designed to save time, reduce errors, and make business operations smarter and smoother.

🔸 AI-Powered Offer Generator from Client Form SubmissionsChallenge: A consulting business needed a faster way to send personalized proposals after receiving client inquiries.
Solution: Google Form → OpenAI prompt → PDF generation → Email with attached offer.
Result: Offers are now automatically generated and sent within 60 seconds, saving 4–5 hours per week.
Tech Stack: OpenAI API, Gmail API, Python, Google Forms🔸 Shopify + Google Sheets Integration for Order TrackingChallenge: The sales team needed real-time order data in a more accessible format.
Solution: API connection between Shopify and Google Sheets with hourly updates.
Result: Live sales dashboard without admin access; fewer manual errors and better visibility.
Tech Stack: Shopify API, Google Sheets API, Python🔸 Telegram Notification Bot for New LeadsChallenge: Client inquiries were getting lost in inboxes due to a lack of CRM.
Solution: A custom Telegram bot sends real-time alerts and logs the lead in Notion.
Result: The team responds instantly and never misses a new request.
Tech Stack: Telegram Bot API, Notion API, Python🔸 AI Assistant for Summarizing Customer SurveysChallenge: Open-ended survey responses were taking hours to manually summarize.
Solution: Data is processed via OpenAI and exported as structured PDF summaries.
Result: Time to report dropped from 2 hours to 3 minutes per survey batch.
Tech Stack: OpenAI API, Google Sheets API, Python🔸 Automated Weekly Client Report DeliveryChallenge: The team manually compiled and sent reports every Friday.
Solution: A script pulls updated data from Google Sheets, formats it, and sends it by email.
Result: 100% accuracy, no missed reports, and better client satisfaction.
Tech Stack: Google Sheets API, Gmail API, pandas🔸 Stripe to Notion Integration for Subscription TrackingChallenge: The team tracked subscriptions manually and lacked clear visibility.
Solution: Stripe webhook logs each payment into a Notion database with status.
Result: Easy-to-use internal dashboard showing revenue flow in real time.
Tech Stack: Stripe API, Notion API, Python

🔸 Competitive Price Monitoring with Web ScrapingChallenge: A marketing team wanted to track competitor pricing daily.
Solution: A Python scraper collects product prices and availability from multiple sites and logs them in a sheet.
Result: Reliable data for strategic pricing and market response.
Tech Stack: BeautifulSoup, requests, pandas, Google Sheets API🔸 Lightweight Internal CRM Alternative with NotionChallenge: The business needed a simple way to track leads without investing in a full CRM.
Solution: Google Form collects lead data → processed via Python → visualized in Notion with status labels.
Result: Low-cost, efficient request management tailored to their workflow.
Tech Stack: Google Forms, Notion API, Python**🔸 E-commerce and online storesCloudCart – Bulgarian SaaS platform with good API documentation and integrations.
WooCommerce – WordPress-based online store system, flexible and widespread.
Shopify – one of the strongest international platforms with powerful API and automation capabilities.
Magento – heavier enterprise platform, rarely used in Bulgaria, but powerful for large stores.🔸 Data, visualization and Google toolsGoogle Sheets + Apps Script – automation of tables, reports and data in the Google ecosystem.
Looker Studio – data visualization tool (formerly Google Data Studio), ideal for marketing reports.
Google Analytics / GSC – user behavior and SEO data, often automated.
Google Forms + Drive – collection and processing of customer requests and forms with automatic sorting.🔸 Communication and chatbotsTelegram Bot API – build automated agents in Telegram for requests, notifications or support.
WhatsApp Business API – a more complex but powerful solution for customer chat and notifications.
Slack API – automation of internal communication and notifications for teams.

LateSpark Blog

We believe that knowledge is the foundation of good decisions.
That's why we're creating a blog where we'll share real-world approaches, technical guides, and strategic ideas
from the world of automation, artificial intelligence, and systems integration.Here you'll discover how technologies are applied not just in theory, but for the benefit of business, marketing, and data - to work smarter, faster, and with less effort.Articles coming soon. Save the link - there will be value here.

Read the latest articles on the LateSpark blog -
real-world solutions, automations, and technology insights.

FAQ

🔸What services does LateSpark offer?LateSpark offers technical solutions designed to make the work of businesses and entrepreneurs easier.
Our services include:- аutomation of business processes using Python scripts
- integrations between systems using APIs (OpenAI, Telegram, CRM, etc.)
- creation of AI agents and automated chatbots
- optimization of digital workflows and strategies🔸 Which clients do you work with most often?We work with small and medium-sized businesses, solo entrepreneurs, marketing teams, and technology startups. Most often, our clients are people who:- want to automate repetitive tasks
- have chaos between different platforms (Google Sheets, CRM, emails, etc.)
- you are looking for intelligent and scalable solutions without building an internal technical team🔸 How much does automation cost?The price is determined based on the complexity and development time. Typical:- small automations (1 integration): from £150
- medium projects: from £400 to £800
- complex systems and AI agents: on an individual offer🔸 What is the work process?We work according to a clear, structured process:- consultation and needs analysis
- proposal and quote
- development and testing
- implementation, instructions and supportWe provide video explanations, documentation and post-implementation support.🔸 Do I need to understand technology to work together?No. We take care of all the technical details. We will ask you the right questions, guide you to the right tools and give you an easy way to manage processes. Our goal is to make the complex things invisible to you.🔸 Can I order a one-off service or do I need a subscription?We offer both:- one-off projects – for a specific automation or integration.
- monthly plan – for businesses that want ongoing support and upgrades.
- we will offer you the right model according to your needs.🔸 Do you work with clients outside Bulgaria?Yes. We have clients from the UK, several of them and projects. All communication is done remotely – via Zoom, email and shared workspaces (Notion, Trello, Google Drive, etc.).🔸 How long does a project take?- small automations: 5 – 7 working days
- medium integrations: 10 –14 working days
- more complex systems: from 4 – 6 weeksThe deadline is specified after consultation and depends on the scope and reactivity of the client.🔸What happens if the automation stops working after some time?We offer support and monitoring of all services we have created. If there is a technical failure or a need for correction (for example, when changing the API or interface), we take responsibility within the agreed warranty period. For customers with a subscription, support is a priority and included.🔸 How do I submit a service request?You can:- fill out a short login form that you will receive after the first contact
- send an inquiry via email or the contact form on the site
- schedule a short free conversation (15 minutes) to assess your needs and capabilitiesYou will then receive a specific proposal and steps.🔸 Do you offer training or documentation for the solutions you create?Yes. We always provide:- a short video training
- documentation/instructions on how to use the automation
- if necessary, we also conduct a live walkthrough on ZoomOur goal is for customers to feel independent and confident when using our solutions.🔸 What do your services not include?We do not build complete software platforms from scratch. We do not offer support for existing external code bases (unless we developed them ourselves), and we do not take on projects without a clear business goal. We do not sell ready-made products – everything is custom-made.

© LateSpark 2025

General terms and conditions

General Terms and Conditions for Use of the Late Spark Website and Services
These General Terms and Conditions govern the relationship between you (hereinafter referred to as the User) and the Late Spark agency (hereinafter referred to as the Provider or We), in connection with access to the website and use of the digital services offered by us.1. Acceptance of the Terms
By accessing this website and/or using the services offered, you confirm that you are familiar with these General Terms and Conditions, understand them and agree to them. If you do not agree to the terms and conditions – please do not use the site and our services.2. Services we provide
Late Spark offers:automation and digital solutions,AI integrations and process improvements,strategic marketing and data analysis,business consulting and digital transformation.All services are described individually or within a personalized proposal, contract or electronic communication.3. Copyright and Intellectual Property
All content of this site (including texts, design, logos, strategies, templates, code, graphics and other materials) is protected under the Copyright and Related Rights Act and is the property of Late Spark or its partners. Its use without express written consent is prohibited.4. Personal Data Protection
We process personal data in accordance with current Bulgarian and European legislation (GDPR). By using our services, you accept our [Privacy Policy], which describes what data we collect, why and how we protect it.5. Orders and Payment
Orders are accepted in writing (including by email or via a form on the site). Payment is made by bank transfer or in another agreed form. In most cases, an advance payment is required. Services are provided after confirmed payment or under specially agreed terms.6. Order Cancellation and Refund
Due to the nature of the services offered (intellectual work, digital products, personalized strategies), completed and started orders are not subject to return or refund. In case of justified dissatisfaction, we are committed to revision or correction if possible and in good faith.7. Limitation of Liability
Late Spark is not responsible for interruptions in access to the site, external damage or losses arising from improper use of our services, nor for expected but unfulfilled results by the client. We offer tools, but business results also depend on a number of external factors.8. Changes to the Terms
We reserve the right to update these General Terms and Conditions without prior notice. The current version will always be available on this page. By continuing to use the site, you accept any changes.9. Applicable law and jurisdiction
All relations between the parties are governed by the current legislation of the Republic of Bulgaria. In the event of a dispute, the parties shall strive for a voluntary settlement, and if this is not possible, the competent court is the one in which the Supplier is registered.

Privacy policy

This Privacy Policy aims to inform you how Late Spark collects, uses, stores and protects your personal data in connection with your use of this website and/or our services.1. Who we are
Late Spark is a digital agency offering services in the fields of automation, data analytics, AI integrations and strategic marketing. We process personal data as a controller within the meaning of Regulation (EU) 2016/679 (GDPR).2. What data do we collect
Depending on your interaction with us, we may collect the following categories of personal data:Name and surnameEmail addressTelephone number (in case of direct communication)IP address and site behavior (anonymized through Google Analytics or a similar tool)Information entered into forms (e.g. requests for consultation or services)3. Purposes of processingYour personal data is processed for the purpose of:Performing a service or inquiry you have requestedCommunication and feedbackImproving the user experience of the siteSending news, offers and useful information (only with consent)4. Legal basisWe process your data on one or more of the following grounds:Your explicit consentPerformance of a contract or steps prior to its conclusionLegitimate interest, when our interests do not override your fundamental rights5. Data storage
We only store personal data for as long as as long as necessary for the purposes for which they were collected, or as required by law. We generally do not store personal data for more than 24 months, unless necessary for accounting, legal or contractual obligations.6. Sharing with third parties
Your personal data is not sold or provided to third parties, except:when necessary to perform a service through a partner (with a signed data protection agreement)when legally required by competent authoritieswhen using secure tools such as Google Workspace, Notion, Mailerlite, etc.7. Your rights
You have the right to:Access your personal dataCorrection of inaccurate or incomplete dataErase ("right to be forgotten")Restriction of processingData portabilityObjection to processingWithdraw consent at any time8. Security
We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, destruction or misuse.9. Cookies
We use cookies to improve the functionality of the site. For more information, please see our [Cookie Policy].10. Policy Changes
We reserve the right to update this policy. Updates will be posted on this page with an effective date.Last updated: 03.06.2025

Terms of use

Terms of Use
Welcome to the Late Spark website. Please read these Terms of Use carefully before using this site. By accessing the site, you accept these terms as a binding agreement between you and us.1. Acceptance of Terms
By using this website, you agree to be bound by these terms and all applicable laws. If you do not agree to any part of these terms, please do not use the site.2. Content and Copyright
All content on the site (including text, images, graphics, code, logos and strategies) is the property of Late Spark or our partners and is protected by Bulgarian and international copyright laws. Copying, distribution, modification or reuse without written consent is not allowed.3. Restrictions on Use
Users may not:Use the Site for fraudulent, hacking or malicious purposesInterfere with the access or security of the WebsiteUpload or distribute content that is illegal, offensive or harmfulUse automated systems (bots, scrapers) to extract information from the Site without permission4. Access to Services and Information
Late Spark reserves the right to terminate access to the Site or a particular Service at any time, without prior notice, in particular in cases of abuse, violation of the Terms or malicious behavior.5. External Links
Our Site may contain links to external sites that are not under our control. We are not responsible for their content, privacy or practices.6. Disclaimer of Warranties
The Website and the Content are provided “as is”. We do not warrant that the Site will be uninterrupted, error-free or secure. Late Spark is not responsible for any interruptions, loss of data or damages resulting from the use of the site.7. Changes to the Terms
We may update these terms at any time. Changes will be effective from the date of publication. It is the user's responsibility to be informed periodically.8. Applicable law
These terms are governed by the laws of the Republic of Bulgaria. All disputes arising in connection with the use of this site are subject to review by the competent Bulgarian courts.If you do not agree with any of the above terms, please discontinue use of the site.Thank you for using Late Spark.

Personal data protection

Late Spark respects your right to privacy and is committed to protecting your personal data. We process your information lawfully, fairly and transparently, in accordance with Regulation (EU) 2016/679 (GDPR) and the Personal Data Protection Act of the Republic of Bulgaria.1. Personal Data Controller
The Personal Data Controller is:
Late Spark; [email protected]2. Categories of data we collectWe may collect the following categories of personal data:Name and surnameEmail addressPhone numberIP addressSite usage data (analyzed by cookies or analytics tools)Information provided voluntarily through forms, inquiries or in the process of working3. Purposes of processingYour data is processed for:Performance of services requested by youCommunication and provision of offersAnalysis of user behavior to improve the siteCompliance with legal obligationsSending news or useful information (only with consent)4. Storage periodYour personal data is stored only for as long as necessary:for the performance of the contract,for statutory periods (e.g. accounting documents – 5 years),or until you withdraw your consent (if applicable).5. Data Security
We implement technical and organizational measures to protect your personal data, including:encrypted communications (SSL certificate),secure servers,restricted access to authorized persons only.6. Sharing with third parties
We do not provide personal data to third parties, except:if this is necessary to perform a service (e.g. email platforms, hosting providers),if legally required by government authorities,or with your explicit consent.All external partners are contractually bound by clauses to protect your personal data.7. Your rights
You have the right to:access your personal datacorrectionerasure ("right to be forgotten")restriction of processingobjection to processingdata portabilityfiling a complaint with the Personal Data Protection Commission (www.cpdp.bg)8. How to contact us
For questions, objections or to exercise your rights, you can contact us at:
📧 [email protected]This policy is part of our broader commitment to ethical, transparent and responsible handling of personal data.Last updated: 03.06.2025